What is Deepfake?
AI-generated or AI-altered video, audio or images that make a real person appear to say or do something they didn't.
The same technology that makes fun face-swap reels can be misused to impersonate people — fake celebrity endorsements, scam voice calls pretending to be a relative, or non-consensual images.
Protect yourself: verify surprising videos through trusted news, agree on a family “code word” for emergency calls, and never create or share realistic AI content of real people without their consent. In India, misuse can lead to legal action under IT and criminal laws.
Red flags
Lip movements slightly out of sync, odd blinking, unnatural skin, a voice with no breathing, and urgent requests for money.
Related terms
An invisible or visible marker that shows an image, video or text was made by AI, so it can be identified later.
When an AI confidently states something false — a fake fact, quote, source or statistic.
Giving the AI an existing photo plus instructions, so it transforms that image instead of starting from nothing.